How to be average

University project looking into the theme of ‘normality and averages,’ using optical illusions and visual trickery whilst providing a step-by-step guide on how to be average.

Optical illusions teach us about our visual perception and its limitations. The emphasis here is on beauty, interactive experiments, and attempts at explaining that you can’t always trust what see with your eyes.

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The publication is partly satirical/fantasy and non-fiction. It is inspired by an American television crime drama mystery series following a forensic technician who leads a secret parallel life as a vigilante serial killer – Dexter. The project is entertaining as well as eye opening and hopes to convey that what we perceive as average is an illusion and that anything, including people we know, maybe someone/thing entirely different.

Red acetate page inserts, light and colour manipulation. 46pp, A3 ring bound, digital print.

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How to be Average
University for the Creative Arts
2013