CASE STUDY

Genesys

A leading innovator in customer experience and call centre technology for mid-sized and large businesses. 11,000 companies in over 100 countries such as PayPal, M&S and Vodafone trust Genesys solutions drive great business outcomes and create lasting relationships.

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David is a creative graphic and website designer

Currently conjuring fantastic brand experiences for the world’s leading customer-experience technology company, Genesys.

Available for select freelance projects.
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Irene Au:

“Good design is like a refrigerator – when it works, no one notices, but when it doesn’t, it sure stinks”

Approach

Distinctive

Be original, don’t be the ‘me too’ of your industry. Challenge perceptions and define your company’s personality.

Holistic

A logo is a good start but other elements such as great typography and the right colour palette add a whole lot of value.

Meaningful

Give purpose to your brand, allow it to tell a story. Authenticity trumps mockery.

Flexible

Branding extends to all realms of communication and should adapt to it and your audience.