WORK
Genesys
A leading innovator in customer experience and call centre technology for mid-sized and large businesses. 11,000 companies in over 100 countries such as PayPal, M&S and Vodafone trust Genesys solutions drive great business outcomes and create lasting relationships.
David is a creative graphic and website designer
Currently conjuring fantastic brand experiences for the world’s leading customer-experience technology company, Genesys.
Available for select freelance projects.
Get in touch →
Irene Au:
“Good design is like a refrigerator – when it works, no one notices, but when it doesn’t, it sure stinks”
Approach
Distinctive
Be original, don’t be the ‘me too’ of your industry. Challenge perceptions and define your company’s personality.
Holistic
A logo is a good start but other elements such as great typography and the right colour palette add a whole lot of value.
Meaningful
Give purpose to your brand, allow it to tell a story. Authenticity trumps mockery.
Flexible
Branding extends to all realms of communication and should adapt to it and your audience.