Senior Designer
Creative Lead
Brand Strategy
Creative Ops

I build brand systems, campaigns, event experiences and creative workflows for global tech teams.

  • David John Lewis is a senior brand designer with over 13 years of experience shaping brands in tech.

    My work spans brand systems, digital marketing, creative operations and automation. I specialise in helping teams translate complex ideas into clear, practical design systems that work across campaigns, events and day-to-day brand output.

    With a focus on thoughtful, practical design that balances creativity, clarity and production realities, my work helps brands feel more consistent, useful and human.

  • Brand Design & Governance:
    Identity, guidelines, and compliance

    Design Infrastructure:
    Systems, custom tools, and automated environments

    Digital Marketing:
    High-scale campaigns

    Corporate Event Creative:
    Large-scale physical and digital events

    AI Workflow Integration:
    Production acceleration and generative asset workflows

    Art & Creative Direction:
    Visual strategy and creative standards

    • 511 North

    • Baseline Typography Magazine

    • Bradbourne Publishing

    • Cambodia Education Trust

    • Genesys

    • HDR Studio

    • Leadenhall Analytics

    • Leadenhall S&S

    • Maidstone Arts Community

    • National Online Safety

    • Roc Technologies

    • SpeechStorm

    • Tanium

    • University for the Creative Arts

Featured case study

Designing with AI: From production tool to system builder

A practical case study on turning repeat design tasks into scalable brand tools.

Collage of three screenshots displaying website and app interfaces, including options for customizing a logo, a dark-themed dashboard, and promotional content for a conference or event.
See how →

What I do

Brand systems

Visual identities, guidelines, templates, and scalable design frameworks.

Campaign & event creative

Launches, conferences, environmental graphics, digital, and print.

Collateral & content systems

Presentations, reports, sales materials, and long-form design.

Creative operations

Improving workflows, production quality, and consistency across teams.

Event experience

Converge — London & Paris

Event creative, environmental graphics, and campaign assets for a high-profile regional brand experience.

A row of five large digital posters on a dark wall in a busy convention or conference hall displaying information, statistics, and slogans related to technology and data. People are walking and standing in front of the posters.
See project → 
Brand system

TANIUM – Brand & Creative Systems

Building flexible visual systems across campaigns, templates, events, advertising, and internal enablement.

Red billboard with white text displaying the company name 'TANIUM' and slogan 'The Power of Certainty' in front of green trees.
See project → 
Creative systems

Genesys – Brand & Creative Systems

Creating adaptable visual systems for campaigns, templates, events, ads, and internal use.

Colorful Genesys branding sheet with a blue and orange background, featuring the Genesys logo and a doodle of a heart.
See project →

More projects

Large purple airport signage displaying information for Gate A38, gates A37 & A39, baggage claim, and concourses B and C, with a crowd of travelers in the terminal below.

Experience event system

Logo of CX Leaders Council with an orange abstract symbol on a purple background.

CX Leaders Council

Grid of abstract icons on orange and purple backgrounds, featuring symbols like a thumb up, bicycle, leaf, fingerprint, headphone, and other miscellaneous icons.

Genesys Icon Library

Selected brand applications

A selection of production-ready brand work across campaigns, events, collateral, templates and digital channels.

Stage setup with a large red screen displaying the text 'Autonomous IT. Unstoppable Business,' with cameras and crew members preparing for a presentation or event inside a dimly lit conference hall.

Keynote design

Collection of printed documents and brochures related to customer experience and cloud solutions by Genesys, featuring images of people using devices and various informational text.

Sales collateral

Three promotional slides for GENESYS Xperience virtual event featuring themes on AI contact potential, empowerment, and creating happy customers.

Social campaigns

Collection of pages from a branding style guide for TANIUM, including sections on logo, color palette, typography, icons, photography, and resources, with a red and white color theme.

Brand guidelines

Registration and help desk area at a conference with staff assisting attendees, branding for G Summit Europe, and informational signage about mobile app registration and general information.

Event signage

Multiple digital advertisement banners promoting Tanium and Microsoft for configuring and deploying Microsoft Defender for Endpoint in 20 minutes, with some tags like "Here’s How" and "Enter something."

Digital campaign assets

Collage of digital dashboards and presentation slides showcasing technology and data analytics, featuring images of people, geographic maps, and charts.

Presentation templates

A young man with a beard in casual clothes sitting at a table in a modern cafe with a purple wall decorated with glowing red neon abstract designs. He is looking at his phone.

Environmental graphics

Isometric illustration of a cityscape with various tall and short buildings connected by a grid of orange lines.
A digital presentation or infographic displaying various slides and information, including profiles with photos and names, charts, maps, and text in different colors including red, blue, and white.

Brand systems, event campaigns, collateral, and creative operations for global tech teams.

Start a project with me →
Tanium logo in red with a circular icon to the left and the word 'Tanium' in bold uppercase letters.
Two printed documents about workplace challenges and solutions, featuring images of a woman with red glasses and a woman with blonde hair, on a gray surface.