Senior Brand Designer

Brand systems, campaigns, events and scalable creative for in-house tech teams.

I help B2B technology brands turn complex products into clear, scalable creative systems for marketing, sales, events, executives and regional teams.

Based in Maidstone, working remote and hybrid across London and the UK.

  • David John Lewis is a senior brand designer with over 13 years of experience shaping brands in tech.

    My work spans brand systems, digital marketing, creative operations and automation. I specialise in helping teams translate complex ideas into clear, practical design systems that work across campaigns, events and day-to-day brand output.

    With a focus on thoughtful, practical design that balances creativity, clarity and production realities, my work helps brands feel more consistent, useful and human.

  • Brand Design & Governance:
    Identity, guidelines, and compliance

    Design Infrastructure:
    Systems, custom tools, and automated environments

    Digital Marketing:
    High-scale campaigns

    Corporate Event Creative:
    Large-scale physical and digital events

    AI Workflow Integration:
    Production acceleration and generative asset workflows

    Art & Creative Direction:
    Visual strategy and creative standards

    • 511 North

    • Baseline Typography Magazine

    • Bradbourne Publishing

    • Cambodia Education Trust

    • Genesys

    • HDR Studio

    • Leadenhall Analytics

    • Leadenhall S&S

    • Maidstone Arts Community

    • National Online Safety

    • Roc Technologies

    • SpeechStorm

    • Tanium

    • University for the Creative Arts

Featured case study

Designing with AI: From production tool to system builder

A practical look at how I use AI-assisted workflows to speed up exploration, production and asset variation while keeping craft, judgement and brand consistency in the design team.

Collage of three screenshots displaying website and app interfaces, including options for customizing a logo, a dark-themed dashboard, and promotional content for a conference or event.
See how →

What I do

Brand systems

Visual identities, guidelines, templates, and scalable design frameworks.

Campaign & event creative

Launches, conferences, environmental graphics, digital, and print.

Collateral & content systems

Sales materials, reports, ebooks, executive decks and long-form editorial layouts.

Creative operations

Improving workflows, production quality, and consistency across teams.

Event experience

Converge — London & Paris

A connected event system for customer-facing brand experiences across London and Paris.

A row of five large digital posters on a dark wall in a busy convention or conference hall displaying information, statistics, and slogans related to technology and data. People are walking and standing in front of the posters.
See project → 
Brand system

TANIUM – Brand & Creative Systems

Building flexible brand applications across campaigns, templates, events, workplace, social and sales materials.

Red billboard with white text displaying the company name 'TANIUM' and slogan 'The Power of Certainty' in front of green trees.
See project → 
Creative systems

Genesys – Brand & Creative Systems

Digital, event and campaign systems created during a major brand evolution for a global customer experience technology company.

Colorful Genesys branding sheet with a blue and orange background, featuring the Genesys logo and a doodle of a heart.
See project →

More projects

Large purple airport signage displaying information for Gate A38, gates A37 & A39, baggage claim, and concourses B and C, with a crowd of travelers in the terminal below.

Experience event system

A large-scale event identity and application system for Genesys’ annual customer experience event.

Logo of CX Leaders Council with an orange abstract symbol on a purple background.

CX Leaders Council

A focused identity, website and collateral system for an executive industry forum.

Grid of abstract icons on orange and purple backgrounds, featuring symbols like a thumb up, bicycle, leaf, fingerprint, headphone, and other miscellaneous icons.

Genesys Icon Library

A three-tier icon and pictogram system covering brand icons, product icons and functional interface icons.

Selected brand applications

A selection of brand applications across keynotes, campaigns, events, templates, social, signage and digital formats.

Stage setup with a large red screen displaying the text 'Autonomous IT. Unstoppable Business,' with cameras and crew members preparing for a presentation or event inside a dimly lit conference hall.

Keynote design

Collection of printed documents and brochures related to customer experience and cloud solutions by Genesys, featuring images of people using devices and various informational text.

Sales collateral

Three promotional slides for GENESYS Xperience virtual event featuring themes on AI contact potential, empowerment, and creating happy customers.

Social campaigns

Collection of pages from a branding style guide for TANIUM, including sections on logo, color palette, typography, icons, photography, and resources, with a red and white color theme.

Brand guidelines

Registration and help desk area at a conference with staff assisting attendees, branding for G Summit Europe, and informational signage about mobile app registration and general information.

Event Branding

Multiple digital advertisement banners promoting Tanium and Microsoft for configuring and deploying Microsoft Defender for Endpoint in 20 minutes, with some tags like "Here’s How" and "Enter something."

Digital campaign assets

Collage of digital dashboards and presentation slides showcasing technology and data analytics, featuring images of people, geographic maps, and charts.

templates

A young man with a beard in casual clothes sitting at a table in a modern cafe with a purple wall decorated with glowing red neon abstract designs. He is looking at his phone.

Environmental graphics

Brand systems, event campaigns, collateral and creative operations for global technology brands.

I design the systems behind the work: the templates, layouts, campaign assets, event applications and production workflows that help in-house teams move faster without losing craft.

Get in touch →
Tanium logo in red with a circular icon to the left and the word 'Tanium' in bold uppercase letters.
Two printed documents about workplace challenges and solutions, featuring images of a woman with red glasses and a woman with blonde hair, on a gray surface.